Writing & Commentary
Original writing on brand strategy, governance, business development, and Ghana's creative and commercial landscape — by Jesse Agyepong.
The NDC Brand Promise: Mahama, Dogbe, Gyamfi, and the Art of Political Brand Transformation
How the NDC rebuilt its brand over eight years of opposition — and why the Blair-Campbell parallel is more structural than most people realise.
The Message Is the Leader: Five Communication Truths
What twenty years of working across Ghana's private sector, government, and development institutions taught me about communications — and leadership.
Young People Are No Longer Leading From the Back
The narrative that young people must wait their turn is collapsing in real time. Ghana's next generation is not asking for permission — and institutions that fail to recognise this will be left behind.
Yesterday's CMO Cannot Keep Up With Today's AI-Powered National Service Officer
A significant portion of what made a senior marketer valuable ten years ago has been automated. The uncomfortable question is whether Ghana's marketing leadership is changing with it.
Government Communication: Balancing the Ought and the Ought Not
The space between what should be said, what must be said, and what should never be said is exactly where public trust is built or destroyed. Ghana's government communicators need to understand the difference.
Brand Differentiation in a World of Dying Homogeneity
The forces pulling brands toward sameness are stronger than they have ever been. The rewards for resisting are larger than they have ever been. That is not a coincidence — and it is a choice that starts at the leadership level.
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